Get found, earn trust, and grow carefully

Therapist website design and refresh

A calm, modern website that helps the right clients understand what you do and makes booking a consultation simple.

Who it’s for

Therapists without a website, or with one that’s dated, hard to use on a phone, or unclear about how to get started.

What’s included

• A new site, or a refresh of your current one, designed for phones first
• Clear paths to booking, including online consultation scheduling
• Fees and FAQ pages written in plain language
• Privacy policy and Good Faith Estimate pages
• Careful redesigns that preserve the search rankings you’ve already earned

The outcome

A website you’re glad to share, that answers common questions before the first call and makes the next step obvious.

Local SEO and Google Business Profile

Show up when people nearby search for a therapist like you, with listings that tell the same clear story everywhere.

Who it’s for

Therapists who see clients in person, or who offer telehealth and want to be found in the states where they’re licensed.

What’s included

• Google Business Profile optimization and regular posts
• Consistent listings on Psychology Today and other directories
• Location and specialty pages on your website

The outcome

Steadier visibility in local search and maps, and accurate, consistent details wherever people look you up.

AI search visibility

Some people now ask ChatGPT, Perplexity, Gemini, or Google’s AI answers to recommend a therapist. We help those tools understand your practice accurately.

Who it’s for

Therapists with a clear niche who want AI tools to describe their practice correctly.

What’s included

• Clear, consistent descriptions of your niche, approach, and location
• Consistent listings across directories and profiles
• Structured data, the behind-the-scenes code that helps search tools read your site
• FAQ content that answers the questions people really ask
• Periodic checks of how AI tools describe your practice, with fixes when they get it wrong

The outcome

AI tools have accurate, consistent facts to draw on, which makes your practice easier to understand and recommend.

Note: No one can control what an AI tool says. We can make sure the facts it finds about you are clear, current, and consistent.

Clinician-reviewed content

Articles, FAQs, and specialty pages in your voice. Drafted with AI help, edited and fact-checked by a person, and approved by you.

Who it’s for

Therapists who know helpful content builds trust but don’t have the hours to write it.

What’s included

• Articles, FAQs, and specialty pages drafted in your voice
• Editing and fact-checking by a person before you see a draft
• Your approval of every clinical statement before anything is published
• Refreshes of existing articles so they stay accurate and useful

The outcome

A growing library of accurate, helpful content that sounds like you and helps the right clients feel ready to reach out.

Note: You approve every clinical statement. Nothing clinical goes live without your sign-off.

Social media content

A steady, manageable social presence, built from what you’ve already written.

Who it’s for

Therapists who want to show up on social media without it taking over their week.

What’s included

• Content plans built from your existing articles
• Short-video scripts, captions, and carousels
• Editing and scheduling
• Clear boundaries for comments and direct messages

The outcome

A consistent, professional presence that reflects how you work, with boundaries that protect you and your audience.

Note: General education in public, never individualized advice in comments or DMs. We’ll help you set that line and keep it.

Email marketing

A simple, respectful way to stay in touch with people who’ve found you but aren’t ready to book.

Who it’s for

Therapists who want a newsletter or a free resource but aren’t sure where to start.

What’s included

• Free resources (lead magnets), such as guides or worksheets
• Welcome and nurture email sequences
• Regular newsletters
• Setup on a privacy-appropriate email platform

The outcome

A growing list of people who know and trust your work, and a gentle, regular reason for them to hear from you.

Privacy-safe Google Ads

Search ads for your highest-value services, set up without sending health information to ad platforms.

Who it’s for

Practices with openings to fill and a budget for advertising. Ad spend is paid directly to Google.

What’s included

• Campaigns for high-value services, such as intensives or couples therapy
• Ad copy testing
• Dedicated landing pages
• Conversion tracking set up to keep health information out of ad platforms
• Campaigns built within Google’s healthcare advertising policies

The outcome

Ads that reach people actively looking for the help you offer, measured in a way that respects their privacy.

Note: We never send health information to Google or any other ad platform.

Course and digital product launches

Plan and launch a course, workshop, or digital product without it becoming a second full-time job.

Who it’s for

Therapists turning their expertise into courses, workshops, groups, or digital products.

What’s included

• Positioning: who it’s for, what it covers, and why it’s different
• A sales page and a lead magnet
• A launch email sequence
• A launch content calendar
• Guidance on framing education versus therapy, including for buyers in other states

The outcome

A clear, well-organized launch with ready-to-use materials, and a structure you can reuse next time.

Note: Education isn’t therapy. We’ll help you make the difference clear, and your licensing board and attorney have the final word.

Outcomes data and brochures

Show what your programs offer, using consent-based surveys and anonymized results.

Who it’s for

Therapists running groups, programs, or courses who want honest, shareable information about participants’ experience.

What’s included

• Consent-based before-and-after surveys
• Satisfaction surveys
• Anonymized summaries of results
• One-page brochures for programs and courses

The outcome

Credible, anonymized information you can share with prospective participants and referral partners, gathered with consent.

Note: Consent first, anonymized always. No individual’s answers are ever shared.

Responsible AI setup and training

Save time on non-clinical admin with AI tools chosen and set up with privacy in mind.

Who it’s for

Therapists curious about AI who want clear guardrails before they use it.

What’s included

• Mapping your admin workflows to find where AI can safely help
• Choosing tools whose vendors will sign a Business Associate Agreement (BAA)
• Templates for non-clinical tasks, like scheduling emails and newsletter drafts
• A simple, plain-language AI-use policy for your practice
• One-on-one training

The outcome

Time back in your week, with tools you understand and a written policy you can stand behind.

Privacy and tracking audit

Find out what your website shares with third parties, and how to fix it.

Who it’s for

Any therapist with a website, especially one that uses analytics, ad pixels, embedded forms, or booking widgets.

What’s included

• A review of your analytics, pixels, forms, and third-party scripts
• A plain-language summary of what each one collects and where it goes
• Privacy-friendly alternatives and a prioritized list of fixes

The outcome

A clear picture of your website’s privacy risks and a practical plan to reduce them.

Note: This audit is not legal advice. We’re marketers, not lawyers. For legal questions, please talk to a healthcare attorney.

Monthly reporting

One page, in plain language, every month.

Who it’s for

Every Upkeep and Growth client, and any practice that wants to know what’s working.

What’s included

• Inquiries and consultations
• Search and AI visibility
• Email signups
• Recommendations for next month

The outcome

You’ll know what’s working, what isn’t, and what happens next, in a few minutes of reading.